LifeTime Watches was founded by two brothers who share a lifelong passion for Rolex watches. The origin of LifeTime Watches originates from the fact that they wanted to make selling , owning and investing in Rolex watches transparent and accessible and also offer the matching service that cannot be obtained anywhere else.

LifeTime Watches specializes in servicing , refurbishing, selling on consignment and the direct purchase and sale of Rolex watches.