LifeTime Watches was founded by two brothers who share a long-standing passion for Rolex watches. The creation of LifeTime Watches stems from their desire to make selling, owning, and investing in Rolex watches transparent and accessible, while offering the service to match that is not available anywhere else.

LifeTime Watches specializes in servicing, refurbishing, consignment sales, and the direct purchase and sale of Rolex watches.